The experts at Sunwing have found a new way to experience the difference on your vacation journey. For a limited time, the Sunwing retail team has created a Sunwing CONCEPT store at the Yorkdale Shopping Centre. Until November 5th, prospective vacationers can simply walk in to the store and pick up a boarding pass to experience a variety of engaging activities designed to transport them into vacation mode.

Along with friendly travel counsellors, the space features an interactive, multi-user touch table guiding customers through a short series of questions to help find the ideal resort and even gives them the chance to win a free vacation, courtesy of Royalton Luxury Resorts.   

“The Sunwing CONCEPT Store is a one-of-a-kind interactive retail experience that will offer consumers a chance to ‘test-drive’ their vacation before booking the real thing,” says Stuart Morris Vice President, Retail for Sunwing Travel Group. 

Digital screens showcase ‘Sunwing Experiences’ and visitors can watch footage of popular excursions or even try a kite-surfing simulator.

Partnering with the Jamaica Tourist Board to create a truly immersive Caribbean experience, the unique retail space also features a Jamaican-inspired departure lounge where customers can sample authentic jerk cuisine while seeing the ocean off in the distance through the “magic” windows, or watch amazing footage of a Sunwing plane taking off from the Montego Bay airport. 

“We want all Canadians to ‘Feel the Vibe’ this winter,” said Philip Rose, Regional Director Canada from the Jamaica Tourist Board, “So, when we heard that Sunwing was creating an immersive vacation shopping experience it seemed like a great opportunity to showcase what Jamaica has to offer.”

“Sunwing is the first brand to takeover CONCEPT and give shoppers the travel experience of their lives, without leaving Yorkdale,” said Claire Santamaria, Yorkdale Shopping Centre General Manager. “This space was designed to showcase world-leading tastes, trends and technology and Sunwing has delivered on all fronts with augmented reality and interactive technology to traditional island hospitality. We’re delighted to see Sunwing’s CONCEPT experience come to life.”

Sunwing has lined up a number of exciting and exclusive retail events. For more information please visit

About Sunwing

As the #1 to the sun and North America’s largest vertically integrated travel company, Sunwing has more flights to the south than any other leisure carrier with convenient direct service from over 34 airports across Canada to over 50 popular sun destinations. This scale enables Sunwing to negotiate the best deals and exclusive offers at all of the top-rated resorts across the Caribbean, Mexico, and Central America. Renowned for its award-winning service, Sunwing is consistently voted the #1 leisure airline by travel agents and is the perennial winner of the Consumer Choice Award. Customers can look forward to starting their vacation off in style with award-winning inflight service, which features a complimentary glass of sparkling wine, tea and coffee and non-alcoholic beverage service; together with a buy on board menu of light meals and snacks (including kids’ choices) inspired by Food Network Canada Celebrity Chef, Lynn Crawford. Sunwing customers also benefit from the assistance of the company’s own knowledgeable destination representatives, who greet them upon arrival and support them throughout their vacation journey.

About Jamaica Tourist Board 

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. TripAdvisor® ranked Jamaica #12 Best Destination in the World in 2017 and top three island in the world in 2016.  The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) from 2006 to 2016. In 2016, Jamaica earned the WTA’s vote for the Caribbean’s Leading Destination and the Caribbean’s Leading Cruise Destination for the tenth consecutive year. Additionally, Ocho Rios was named the Caribbean’s Leading Cruise Port; Sangster International Airport was voted the Caribbean’s Leading Airport; Club Mobay was named the Caribbean’s Leading Airport Lounge; Dolphin Cove was voted the Caribbean’s Leading Adventure Tourist Attraction; the Montego Bay Convention Center was named the Caribbean’s Leading Meeting & Conventions Center; and GO! Jamaica Travel was named the Caribbean’s Leading Tour Operator.  

JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai and Tokyo.  

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Web site at or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).  Follow the JTB on FacebookTwitterInstagramPinterest and YouTube. View the JTB blog at