As part of their recently launched Flying Start program, Sunwing Foundation is joining forces with Books Give Us Wings (a Toronto-based charity established by seasoned North York elementary school teacher and Jamaican-born, Myrna Gabbidon, that promotes children’s literacy in the Caribbean) to fly just under 3,000 new and gently used children’s books to Jamaica in time for Read Across Jamaica Day (May 8th).

A quantity of books donated were collected as part of the Sunwing Foundation’s Flying start program that seeks to provide children with all the necessary supplies for learning in destinations served by the travel company. A large part of today’s donation was coordinated by Ms. Gabbidon who reached out to students at several schools across Toronto for help in order that a special delivery could be made in time for the national reading awareness day.


Ms. Gabbidon and the books collected were flown down on Sunwing Airlines to Jamaica yesterday. Sunwing’s local destination team, Sunwing Experiences, will be coordinating deliveries of the books to select local elementary schools throughout Jamaica with Ms. Gabbidon today, May 8th, and May 9th.


“My primary goal with this initiative is to ensure every child owns a book, as I believe literacy and art are both key to helping children become successful in their education and develop into contributing members of society,” says Gabbidon. “When you give a child a book, you give them wings; enabling their imagination to take flight and to become passionate and curious about the world.”


The Sunwing Foundation established the Flying Start program earlier this year to support students in the Caribbean by providing them with books and education supplies. Today’s donation is expected to positively impact thousands of Jamaican students.


“The Sunwing Foundation is committed to supporting youth and education projects in the destinations we serve.” says Stephen Hunter, CEO of Sunwing Travel Group. “We are pleased to help promote literacy on Jamaica’s National Reading Day.” 

For more information on the Sunwing foundation, please visit